A subsidiary of the accessories brand Fossil, our collaboration with SKAGEN allowed us to build our skills on the wearable tech market. For this project, we were tasked with developing new wearable tech features for the companies line of accessories. Not only features, but we were tasked with developing new style ideas and key pieces to seamless make the wearers brand to customer interaction lasting and successful. While generating these interfaces and designs we took advantage of our city to develop market research and ask people what they were looking for in wearable pieces that they were seeing. In doing so we were bale to develop 4 key archetypes and their needs based on our conclusive data. My tasks in this project were marketing lead and team leader of archetype development. In doing so, I was able to develop a mock photo shoot for the future products.